Reasons why you need a video marketing strategy right now
In the era of digital marketing ways via which we can approach our customers. Online video consumption has increased by 90% in the last few years. People are constantly watching movies on the internet. In fact, every day, more than 500 million hours of video are seen on YouTube alone. This greatly assists us in reaching our target clients.
1.Video is highly engaging and shareable
When we come across something cool or intriguing on the internet, we immediately want to share it with our friends — this is the foundation of social media. Videos not only bring brands to the attention of their target customers, but they also help them convey a storey. This is in contrast to most traditional advertising, which focuses on conveying a single brand message to everyone.
“Telling stories through video is a highly-effective way to build excitement, nurture relationships, and motivate your audience. When done right, stories convey relatable information that evokes emotion and creates a memorable experience.” Lilach Bullock.)
2. New video formats and trends will continue to emerge
More interactive and immersive video material has become more popular in recent years. 360-degree video, live streaming, virtual reality, and the immensely popular Instagram Stories are all examples of this.
Of course, these advancements provide new chances for businesses and brands to engage their target audiences in innovative ways. They allow you to identify yourself and stand out in an increasingly crowded media landscape.
However, you do not have to follow every new video content trend. Instead, try out a few and focus on the ones that are most relevant to their target demographic.
3. Marketers will continue to increase their video marketing budgets
The demand for video is increasing at an incredible rate. In fact, 43% of individuals want marketers to produce more video content.
Companies are continuing to boost their video marketing spending in order to fulfil demand and stay competitive.
As a result, video marketing has proven to be an excellent approach for firms to cut through the clutter and demonstrate genuine marketing value.
Not only do most marketers believe video content is more effective than other forms of content marketing, but they also believe it has the best return on investment (ROI).
Now is the time to invest in your video marketing strategy
After everything we've talked so far, all indicators and evidence indicate that video marketing isn't going anywhere anytime soon. It's no longer considered a "nice-to-have." It's a crucial approach for your business to stay ahead of the pack.
So, now is the time to consider how you might use video content to benefit your company in 2022. Don't know where to begin? Educate yourself more over at www.scorich.com/americas.